Quiz based educational service on TV, first time in India

Television is watched by kids continuously through out the day when they are left alone at home or when they are restricted to play out door with friends or on their leisure time. Many of the parents are worried about this issue as they think TV is the source where child learns beyond his age, for instance he watches movies, reality shows or serials which includes criminal and adult programs. Children generally learn the things which they observe and try to do it practically resulting increase in child crime.

Children watch shows which are not suitable & unnecessary for their age, they loose their innocence and act more mature which is very harmful for their personality and social development.

TV is the reason students getting low grades as it takes time away from reading and homework. Generally parents allow kids to watch TV in holidays and try to stop them watching in school days, which is really a big headache as TV is very addictive and kids continue to watch TV on school days which effect on their Academic performance.

Taking this as point TataSky which has over 1 million of subscribers has partnered with 24x7guru.com which is an online assessment tool provider for school children to introduce interactive self-assessment tool for the children of age group 7-11 yrs. Its Quiz based educational service which covers GK, Maths and Science. This quiz can be easily taken as it can be accessed with the help of remote, after the quiz individual score cards and correct answers are also given to them by which they can learn the correct answers for the questions which they were wrong.


Television is a powerful medium for children to learn apart from the entertainment. Through TataSky’s tool every day child can learn around 50 different questions which will help them to enhance their knowledge, it can be GK or academic subjects like Mathematics & science. Indians are tending more towards Online facilities like banking, business developing and now lately on online Education. That’s the reason for programs like TataSky and 24x7guru have been coming up.

Education service through Television

Tata Sky along with 24x7guru.com has started an educational service on the DTH platform, adding another value add service to their earlier 'Active Wizkids'. As not all households have access to computers and Internet, this collaboration will help 24x7guru penetrate a larger mass thereby making learning interactive to more number of children.

With the same format as on the website www.24x7guru.com, children can have access to 50 new questions with answers each day on their Tata Sky television set. Children can go through the question set and assess their knowledge by comparing with the answer sheet. 24x7guru occupied with the Destination NASA Challenge 2008 will also provide the content for Tata Sky education service.

Launch of interactive self-assessment tool of 24x7guru.com on Television in partnership with Tata Sky

Coming back to the story making headlines 'Destination NASA challenge 2008', here's a recent news clip that I had read in the Times of India. As Sekhar Gupta of the Indian Express once said, the future is what the Times group believes and does. Quoting from the Times:
"Forty-six year old Hyderabadi, Sanjeev Gupta, director Learnsmart India, announced a tie-up with Tata Sky to reach out to millions of students through the web with a self-assessment teaching -learning tool. 24/7 guru.com, the leading provider of this programme made the announcement in Hyderabad on Friday at the Taj Deccan.

Conceived as a quiz based service, the programme covers math, science, and general knowledge for students between classes 3 and 10 of CBSE and ICSE syllabi, giving them the opportunity to identify their strengths and areas of improvement through scientifically designed assessment tests. On subscribing, 50 questions are made available to the learner followed by instant feedback on scores as well as diagnostic reports giving adequate explanation. The students are given a fair understanding of where they have gone wrong and what needs to be corrected. So, what's new for the learner in this package? Sanjeev Gupta says, “The special feature of the package is that we are introducing the litmus test, a diagnostic and testing tool which assesses the student's ability. There has been no testing tool so far." Very importantly, he says,"This tool emphasises conceptual understanding and retention and not role learning where the emphasis is on memorising information which is easily forgotten.” He adds, “So far teaching has been in a physical form through tuition, tutorial, or parental guidance, but now we've made it available on the web so we have a larger customer base.” Tata Sky will beam the programme everyday. The content for the programme will be provided by 24/7 guru.com and Tata Sky will give them the market penetration reaching out to 1.2 million homes immediately and to 1.5 million by December through Direct to Home (DTH). “So it is a win-win situation not only for both of us and also for the students," adds Gupta on a note of conclusion."